The Brampton Safety Council, in conjunction with the City of Brampton, has produced a DVD that teaches young children about safety at school.

The new DVD got rave reviews at its launch Wednesday at the Peel Children's Safety Village. A class of young students from Eastbourne Public School viewed Staying Safe Around Your School for the first time and, when asked what they learned from it, they were able to repeat many of the safety rules.

"Look both ways before you cross the road," Miceieh, 5, said after watching the DVD.

The safety council produced 150 DVDs which will be distributed to every elementary school in Brampton for viewing by students from Kindergarten to Grade 4. It comes with a lesson plan, too, that teachers and parents can use to review the road and traffic safety rules.

"Teaching (children) safety rules young will help build and maintain a safer community in the long run," said City Councillor Bob Callahan, council's representative on the safety council.

The DVD features local children talking about the signs around their schools and what they mean, the adults who keep them safe, and the things they can do to avoid injury.

Using children in the video seemed a natural idea, according to safety council Chair Mike Moffat.

"You probably get children to pay more attention when it's children speaking to them," he said. "They talk to them in their language."

The DVD reinforces basic pedestrian and bicycle safety rules, as well as the rules governing Kiss and Ride drop-offs.

"Kids aren't careless, they're carefree," Moffat said. "We hope this will remind the kids that they have a responsibility, too."

They are lessons the safety council hopes children will also bring home with them, because parents could learn a thing or two from the DVD.

"Drivers just aren't as careful as they should be around schools," Moffat said.

The DVD is already generating interest from other municipalities. The City of Mississauga has shown an interest in it, according to Mike Parks, the city's manager of traffic engineering services and a member of the safety council.

"It may be a first for Brampton," Callahan said at the launch, praising those who put it together. "It's marvelous. It's worth watching, not just for children, but for adults."